ADEO Trade Event Ready Program

Highly personalised, defence-specific training that helps you optimise your opportunities for international trade events.

This program ended on 30th June 2024.

Driving excellence for the Defence industry

In partnership with 25eight, the Australian Defence Export Office (ADEO) has developed the Trade Event Ready Program to help business leaders fully prepare for trade events and increase the perception of Australia’s sovereign capability in the international market.

This program is fully funded for eligible Australian businesses that are looking to export defence and dual-use goods and services.

This highly impactful program has helped hundreds of Australian businesses develop winning business pitches and maximise their opportunities at overseas trade events.

  • 500 +

    Australian Defence-related businesses have been on the program

  • 72 NPS

    Net Promoter Score from submitted end of program surveys

  • 100%

    Respondents agreed it helped them do better business in defence

Current Programs of support

25eight have two current programs available for businesses that wish to succeed in the defence industry through a structured and targeted program of support:

  • A 12 week business accelerator that combines the ‘what you know’ with the ‘who you know’ that increases your success rate

  • An ongoing program of support for those that wish to maximise their opportunities at defence industry trade events at any time of the year.

Please note that both of these programs are not subsidised by or endorsed by the Australian Government. Click on the image above to submit your expression of interest.

Frequently Asked Questions

+ How does the Program work?

+ How much does the program cost?

+ How much time should I dedicate to this each week?

+ What happens if I miss a Workshop session?

+ Is the program delivered in-person or online?

+ Do I need any prior knowledge?

+ I've been in the industry a long time, what will I learn that I don't already know?

+ I was looking for the ADEO Pitch Training Program, is this the same thing?

+ I'm enrolled in the program, but I've forgotten my password. What do I do?