
Small Business Accelerator
Achieve more in less time! Take your business and your leadership ability to the next level in just 12 weeks
EOIs now open!
Existing 25eight program
Cohort-based
Virtual
Where will your business take you?
Some imagine sitting on a beach in Bali with a cocktail periodically checking in on their business. Others dream of building a global brand and being a household name. When we start our business, we have a dream to bring something into the world, to make a situation better or to provide for ourself or our families. Sometimes, business can be harder than you what you imagined it to be, you seem to be doing all of the right things (or so you think) but you haven’t quite got to where you thought you should be.
You still believe in what you do, you’re motivated to keep going, you just need some expert guidance and support to get you there.
Where do you want to go?
Small businesses are the backbone of economies, you deserve to have access to the same level of support as large enterprises.
Time to grow your business
Do you feel like you’re stuck in a hamster wheel never getting the time to work on your business to help you move it forward?
Are you too busy working in your business to work on it?
Have you tried tactics to grow and not got the results you were hoping for?
Do you wish you had a stable pipeline of incoming customers?
Do you feel like there’s a million things you need to do, but you never quite accomplish anything?
Or do you lack the confidence to make decisions about what to do to take your business to the next level of growth?
This program has been designed for you.

“I have more confidence to back myself, strategies that are helping my business grow and a crew of like-minded people to bounce ideas off.”
Who this is for
You are a small or medium business owner or leader responsible for growing the business
You may not have any formal business education (like a business degree) or what you do have needs refreshing
You have a passion for what you do and how you help but you are struggling to build a customer pipeline or systems to grow your business
You want to invest in yourself and your business because you believe it can succeed
You’re ready to accelerate your growth and you want to be in control of that
You can commit to working on your business for a minimum of 2 hours a week over 12 weeks

“Attending this business accelerator program has been an eye opener. I had been operating my business since 2021 however had not found a way to grow it. I was doing everything with no focus and no brand. With this program I was able to build my brand and clarity around my business goals and target audience so I knew what to focus on. Sam was amazing! She always did more than expected and helped with clarifying my confusion concerning anything. I was so excited when I got my first customer in my new offering and it continued! I would definitely recommend to small business owners who want help to grow.”
Why choose this program
We do things differently at 25eight and the benefits are long lasting. In our Business School, your Business is the subject.
The program is hyper-personalised to you and your business (you learn how to grow your business, not business in general) to ensure you get the best outcomes
You’ll learn proven frameworks to help you move the dial in all areas of your business
Everything you learn will be relevant to you and you current situation, not just theory, real and practical guidance
You’ll apply everything you learn to your business immediately
You’ll finally feel like your business stands out
You’ll know exactly what to focus on and work quickly to get results
Your confidence will soar along with your opportunities
You’ll build habits that help you build the business you dreamed of
You’ll earn a micro credential that you can use to build a study path towards a global business degree

“If everyone is thinking alike, then someone isn’t thinking”
How it works
Personalised to your business
The Small Business Accelerator is built for time-poor business leaders and highly personalised to your situation. No fluff, no pomp, no learning the same thing as everyone else so you all do the same thing. You’ll get to work on what will accelerate your business right now.
Develop a bespoke growth strategy
When you start the program, you’ll complete what we call an alignment quiz. This helps to determine what you already know and do in your business and pinpoint the stage that your at. You’ll then work one on one with your business coach to set the most important goal for you to work towards and build your bespoke growth strategy that will help you achieve it.
MBA Business Education
You’ll be set some activities to complete in our learning portal ‘25eight Academy’ which you’ll complete in your own time.
The education and activities build your business acumen and strategic capabilities, giving you more confidence to lead your business to the next stage.
1:1 sessions with expert coaches & mentors
You’ll book into 1:1 coaching sessions at a time that suits you. Your coach will help you get the best outcomes from your learnings and keep you accountable to reaching your goal.
You’ll also access 1:1 industry mentor sessions to help you gain insights into a specific market, target customer or connect you to the right people.
Build a community
You’ll have chance to share your learnings and insights with your cohort in regular group sessions.
You’ll build a network of like-minded business owners you can bounce ideas of, turn to and confidentially get support from when you need it.
Success achieved
At the end of the 12 weeks, you’ll review all of your achievements and learnings. You’ll be astonished at how much you have achieved, how much you know and how much confidence you have to continue to accelerate your growth. You’ll set a new goal for the next 12 weeks and have all of the tools to reach it!
You become the expert
As a business owner/leader, you may look to a number of options to help you overcome a challenge or reach the next stage in business growth for your business. You may be lured by the promises of a business person that tells you to follow their exact formula, blueprint or steps to reaching millions. And that may work for your business, but often doesn't.
You may look to engage a consultant or agency to do the work for you. They come up with your business, growth or brand strategy. You pay them a lot of money for them to come and ask you a lot of questions and then they leave you with a document or digital files and all of the knowledge on how to create a strategy and you have to rely on an external agency again the next time.
Business school may be a good option. You'd definitely increase your business knowledge and skills, but often you're learning things you can't yet apply to your business, may not be relevant to your business and it takes a long time and often a lot of money.
Hear from Sam Hurley, CEO, 25eight as she's interviewed by her AI research assistant RAVI on why 25eight programs are different.
This is what a 25eight program aims to solve. Giving you the confidence and strategic leadership capabilities to drive your business to the next stage of business growth in a short space of time.
We help you build the business you imagined!

Capability
Connections
Confidence
Community
Clarity
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87%
of past participants experienced significant increase in revenue
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91%
Rated 9 or 10 out of 10 on whether they would recommend this to others
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100%
Experienced an increase in their confidence to grow their business
At the core of every 25eight program:
Strategy
Rowing harder doesn’t help if you’re going in the wrong direction. This is one of the most important areas to get right and one where new practices and tools can help you navigate ever-changing markets.
Growth
If you don’t have ‘customers’, you don’t have a business. The role of sales and marketing has changed considerably and you need to keep up to attract and connect with those who will love what you do.
Digital
Advancements in technology are accelerating and this can be a powerful enabler in your business. You need to choose the right systems for you and build internal confidence to optimise them.
Innovation
Innovation is vital for business that will survive into the future and the ability to creatively problem solve and generate and execute new ideas essential leadership skills that can be built through practise.
You get out what you put in
Designed with busy schedules in mind, an ideal commitment of approximately 2-3 hours a week over 12 weeks will help you get the full value of the program for your business. It is a highly impactful program with some incredible results for the businesses that have participated, including significant increases in revenue, new staff to delegate work too, the ability to go on holiday without worrying, and expansion into new markets to name just a few!
Just like you would do with a personal trainer, the more motivated you are to do the work, the more transformative the results!

“It really brought home what I had to focus on. To do that I had to make my brand stand out!”
Scale your systems
Expand overseas

“I feel really proud, i’m over the moon. It’s super exciting how much this has grown in this short space of time and how confident I feel about the next 12 weeks!”
You’re in safe hands
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Sam Hurley
With several digital transformations under her belt in her 20+ years of industry experience, Sam likes to sit at the intersection of business, creativity and technology. Her Master of Teaching is the icing on the cake as she drives high standards and best practice to ensure what is learned is adopted and impactful. She’s currently nerding over LLMs and generative AI and how it can be used to transform how we learn to make leadership decisions that accelerate your businesses growth and adapt quickly to market changes.decisions that accelerate your businesses growth and adapt quickly to market changes.
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Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor.
His extensive experience leading well-known brands is married with his ability to identify opportunities for smaller business to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business.
His extensive black book of contacts in the Australian business ecosystem can be capitalised on to connect the ‘what you know’ with the ‘who you ‘know’. Let him help you build the perfect pitch.
Let’s accelerate your business growth
Pay upfront to save 10% or pay in three instalments.
Scholarships & discounts available for eligible businesses.
How can we offer so much value for such a low cost?
Systems
We have a number of super powers within our business and our use of technology is one. There is a lot of hype surrounding artificial intelligence (AI), however, we’ve been utilising AI for well over three years. This allows us to scale our operations so that we can offer access to our impactful education whilst still ensuring we can offer access to highly experienced coaches and mentors and because it’s all delivered online, it’s at a cost that small businesses can afford.
Our experience scaling our systems and operations is also passed on to you so you can do the same!
Trusted by
Why did we develop the Small Business Accelerator?
Small business, collectively, is the biggest employer in Australia and if you thrive, the community around you thrives!
However, access to quality education and support that helps you to build your leadership and strategic capabilities is often reserved for those with a lot of resources (read - time and money!).
We knew that with the right tools and support we could accelerate the growth of small business by helping the leaders to develop their own skills and confidence. What if all small business leaders had MBA level knowledge and skills and combine it with access to expert business coaches and industry mentors? The outcomes are incredible. We’ve proven it time and time again.
This isn’t about just teaching you the exact same method that some ‘expert’ used to grow, that now everyone else will be using. This is about teaching you the concepts of business growth so that you, in all future situations, make the best decisions for you and your business.
