Industry Growth Business Accelerator
12 weeks of support to accelerate business growth for ICN Subscribers
Existing 25eight program
Cohort-based
Virtual
Accelerate your business growth
Exceed your competition, break into new markets, and win contracts and tenders with ease.
The Industry Growth Business Accelerator is an online micro credential program for ambitious leaders of small and medium sized business looking to increase strategic capabilities and business development skills.
In 12 weeks of targeted support, you will:
Complete micro MBA accredited business education that develops your understanding and application of strategic sales and marketing
Work 1:1 with a business coach to develop a bespoke growth strategy for your business
Meet 1:1 with Industry experts to gain insights,
Attend workshops to understand the latest industry developments
And consolidate your new knowledge and skills by pitching your business to Industry for valuable feedback.
Does your business stand out from the competition?
As a leader, growing your business can be challenging. Your business might be outstanding at what it does, but making sure people know about it and can understand how good you are is the difference between plateaued sales and business expansion.
Do you know your competitive advantage? Do you know what your customers value about what you offer above what the alternatives do and how you build on that to break into new markets?
The ICN Business Accelerator helps you identify and leverage your competitive advantage.
Stay in control
You might think ‘Why don’t I just hire a consultant to create a growth strategy?’
We believe that there is no one knows your business better than you, so why hand that power to anyone else when you can build your own strategic capabilities to lead your business to the next stage.
One of the biggest challenges for many leaders is time as there are always so many competing priorities, however, our program is designed to be flexible so you can fit it into your schedule.
By investing this time in yourself and your business, you’ll get more long term benefits that time saved by hiring a consultant.
Get better return on investments
From increasing the number of contracts you win, leads you receive, and your reputation in the market, a few hours of work can give a significant return on investment.
Completing the Industry Growth Business Accelerator means:
You don’t have to outsource your growth strategy to a consultant that you pay to develop their knowledge of your business and if you do hire consultants, you can make sure that they have the right strategy to implement, ensuring a much larger return on investment in a short space of time.
You build the strategic capabilities internally to ensure you stand out from your competition and reach the next level of success for your business and understand the tools you need to make those decisions in the future when market conditions change.
You’ll get results much faster than going alone and the clarity and direction you need to propel your business forward.
With timely guidance and support, your confidence to drive growth in your business will increase and continue to soar as the results of what you implement start getting you results.
Attract and convert prospects into customers
It’s not just about attracting prospects but ensuring that the effort you put in is rewarded with a higher conversion rate of them becoming a customer. Through the ICN Business Accelerator, you’ll create a clear growth strategy for how to target and market your business to increase leads and convert them into customers.
Ensure your business thrives
Our aim is to build your capabilities to succeed in a way that can be applied for immediate results and so that you get more results from the actions you take now and in the future.
The Industry Growth Business Accelerator ensures you have a strategic approach to attracting and converting more clients and gives you the opportunity to work with and hear from people that can make the difference to that next proposal or request for tender.
In 12 weeks, you will have an in-depth understanding of your prospective customers needs, how you position your business to be the perfect solution to meet them and how you nurture them through to becoming a customer with you.
The work you do in this program will positively impact the rest of your business and have long term impact as you use the same frameworks to build further growth strategies in the future.
Past participant results
“I really can’t begin to tell you how much I’ve benefited from taking part in it… to the point where I credit a lot of our current success to you both and the program! You’ve allowed me to think incredibly clearly about what our product is, who our target consumer is, what problem we’re solving and so much more. I’m sure you’ll be excited to know that as of the 10th of this month, we’ve got nearly $1m in confirmed orders and in the past month have scaled up ten-fold!
— Daniel, Medihood
Structured support for accelerated growth
MBA accredited online Business Education
25eight Academy houses personalised micro education that meets you where you are. Don’t learn what you already know, take your business knowledge to the next level. Utilise simplified frameworks that get powerful results to help you make strategic decisions quickly.
Our education has been developed to be engaging, impactful and relevant for SMEs. We use the latest learning technology and innovative business frameworks. You work through the content incrementally applying it to your business with help from your business coach and insights from the Industry experts.
Business coaching to increase your business performance
Just like a personal trainer helps you to be the best version of yourself and keeps you accountable to your progress, so do the 25eight business coaches. They’re with you on your journey through the accelerator to ask the hard questions, keep you motivated to succeed and navigate through any obstacles.
They will help you to pinpoint your competitive advantage, feed you ideas to help you to stand out from other businesses and ensure you maximise the opportunity you have to present your business to Industry.
Be the business in the know with access to Industry experts that help you understand the challenges your prospective customers face in the market you are targeting. Get insider information, tips and advice in group workshops.
Access an Industry Mentor for 1:1 virtual sessions to get specific feedback and information relevant for your business relevant to the program and your goals moving forward.
Present your business to Industry at the end of the program to build awareness for what you do and get valuable feedback on how you can succeed in the market.
Industry insights, Industry Mentors & Industry Experts
Who this Accelerator is for:
Business Owners/Leaders
No one knows your business like you and whilst you also may feel like you have the least amount of time to invest in building your capabilities, you set to gain the most.
You’re a seeker of knowledge, you value a structured process that is transparent, helps you to make better decisions quickly, for you and your team.
Our program will help you to:
Refine/define the focus of the business for growth, for you and your staff
Identify your true differentiators and strategic advantage in specific markets, what makes you different to your competition from your customers point of view so you (and your staff) can communicate the unique value of your business
Refine/define your optimal target audience, how to market to them and how you can expand your market
Build your strategic agility to deal with market changes and make swift decisions for business success
Business Dev/Sales Leaders
You’re driven to find and secure new clients for the business and have most likely a lot of experience in your industry.
You may have a technical or engineering background and whilst you are very comfortable in how your product/service works, you sometimes find it difficult for others to understand what you do that’s different. We can help you to:
Spend less time feeling like you’re selling and more like you’re showing (your product/service in action because the client is already interested)
Have a clear understanding of who your primary targets are based on their highest need for your solution and highest value
Use a structure to tailor your pitches and presentations for any audience and any situation so that it always resonates with them and they are compelled to take action
Build your own strategic agility, reputation and professionalism within your industry
This is not for your if:
Growth is not a priority
You’re happy with where you are at with your business and you don’t want to grow it any further, get any new contracts or expand your market. Your also not concerned with your own personal growth as a leader.
You don’t want control
You prefer to hand over control to a consultant that will do all of the work for you in creating a strategy without you having to think or understand why you might engage in an activity.
You expect a silver bullet
You are attracted to the jet-setting lifestyle and think you should be able to 10x your business without any hard work from you or your team if only one of your social posts goes viral.
The 25eight experience
This is like no other course, training coaching or mentoring that you have done before. It’s personalised, supported by real experts and focused on you what you do in your business now, for faster results:
Don’t learn what you already know! Save time and effort by only focusing on leveling up what you know and do in your business.
You don’t spend hours on something that can be explained simply and quickly, we then give you step by step instructions on how to do this for yourself in short micro lessons
Book into your coaching and mentoring sessions to get human support to answer questions or help you tailor your approach for a specific situation at a time that suits you
Hear from industry experts in scheduled virtual workshops
Apply everything that you learn to your business immediately for incredibly fast results (and ROI)
Meet your coach and mentor
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Sam Hurley
With several digital transformations under her belt and 20+ years of senior executive experience increasing global revenues, Sam helps you to sit at the intersection of business, creativity and technology. She coaches you to build your strategic agility and make leadership decisions that accelerate your businesses growth and adapt quickly to market changes.
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Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience supporting defence businesses is married with his ability to identify opportunities for your business to stand out. He provides the ‘gold nuggets’ you need to get traction and his black book of contacts connects you to all of the right people at the right time.
Partners we’ve worked with
What People Are Saying
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made. Great program thanks so much for the opportunity to participate!”
— Julian, Senetas
“I found the key outcome was the structure and discipline around the narrative of the pitch. As pitching does not come naturally to me and does require effort, I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“After being in the marketing wilderness for some years, I was gobsmacked by the premium training delivery model, support and in-depth structure provided. Sam took us through piece by piece and is responsible for the marketing plan integrity we had when we started. Money was tight and the pressure was on, but we came out with an immense asset.”