Our vision is decent work and economic development for all
Our Goal
We want to maximise the time for leaders of small to medium sized businesses so that they can achieve more with less. We build their confidence and strategic capability to grow their business in competitive and evolving markets. Such that it positively impacts the society around them.
Collectively, they are the biggest employers in most of the world, so supporting them helps provide for others.
By 2030 we will ensure a minimum of 20 million business leaders have built their confidence and strategic capabilities to lead a high performing business.
Our mission is to increase their success rate and empower their leaders with the smarts, tools and support to thrive now and in the future.
Why do we do what we do?
Small to medium-sized businesses (SMEs) are the backbone of local communities; providing opportunities for meaningful work, fostering local economies and account for 60-70% of jobs in most OECD countries. SME’s account for 99.8% of Australian businesses and contribute significantly to Australia’s economy.
However, small to medium-sized businesses have a much lower success rate than larger business and face greater hardships in extreme market conditions. SME’s are less likely to have effective growth, marketing or digital strategies or have adopted digital transformations due to a lack of time, resources, confidence and/or knowledge to do so.
By building their confidence and capabilities to develop effective strategies and use cutting edge practices , they can increase revenue, time, job creation and the longevity of their business whilst developing future of work skills that will help them now and into the future. This not only benefits them personally but contributes to the community around them.
Our measurements of impact
Quality of program
We believe that business education, coaching and mentoring should be accessible and transformational. It should help change mindsets and lead to adoption (the implementation of the learning) continuously. In order to do this, we must first deeply understand the needs of the individual and business as well as best practice in adult learning and the latest innovative practices. We measure this with an assessment, data and a dedication to research.
Participant engagement
Average engagement and completion rates of free and paid courses and business support programs are typically quite low. Participants have to be highly intrinsically motivated to complete them. We set ourselves high targets in engagement and completion rates so that we provide a support environment that encourages all participants to complete a stage in their learning journey. We measure this throughout our engagement.
Confidence & Continuation
Our unique assessment allows us to pinpoint the sweet spot of learning for our participants, allowing them to develop self-efficacy to action what they have learned. We measure that confidence and continue to measure the impact of the learnt frameworks and tools on them and their business. We believe that continuous confidence in action leads to greater business maturity and a willingness to innovate.
Impact on the business
The real measurement of our success is if our programs have created decent work and economic development. We measure further to the completion of our engagements to understand the impact on revenue, time and efficiencies, job creation, profitability and confidence in their abilities and resilience to market change. We know our programs are truly transformational when tangible changes are recorded.
Theory of change
If small to medium-sized businesses thrives, the community thrives
SME’s contribute to local economies by bringing growth and innovation to the community in which they are established. They also provide employment opportunities for many people, including those that may experience disadvantage, to achieve financial success and independence.
We love talking about the change we want to see!
Talk with Phil, our Co-Founder, by booking a meeting with him using this link