Brand Tips for Startups and Business Owners
Brand is about visual and verbal communication, it's about looking good and sounding authentic in a consistent way.
Your business exists as an entity, and often as start-ups and start-up founders, there's a lot of yourself embedded in the business. It's important to think about what that brand is and what it should look like.
If you're a luxury service or product having a cheap brand will not sit well. If you're selling cheap products, then you don't necessarily have to spend a lot of money to look luxurious. Imagine if you walked down the street and there was a person in a suit selling a diamond or someone in a tracksuit selling a diamond. What is your perception? Who are you going to buy from?
It's important to think about how you present yourself so that you're going to persuade or build that trust with someone so they should purchase from you and not someone else.
Think about brand across all touch-points, from the invoices you send out, your salesperson, your loyalty program, the company newsletter and every single email you or your employees send out.
Be consistent across everything you're sending out. Having a consistent look and feel and sound helps you build that trust with your customers. Remember what you're trying to do through digital communications and physical communications is to build trust with your customers.
Thinking about how you speak is also important. If you are dealing with corporates, the tone of voice that you use in your communication is going to be different than if your target audience is of a younger demographic. Think about your target audience and how you should speak to them.
If you've spoken to your target audience or gathered insights from them, you can start to understand the types of language that they might use. There's a certain way of speaking to people so that they feel like you get them.
When we’re small or just starting out, brand consistency is key to our success. These activities don’t have to cost too much, in fact some of the best companies have grown just by focusing on building brand consistency from the start.
What can you do create a consistency of your brand across all of the touchpoints you interact with your customers?
Imagine having the frameworks and templates to develop a great brand
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We believe that there are four core areas of business to focus on to help you win over your customers, partners or investors. Those core areas, vision & purpose, market position, target customers and brand are what we help you to develop in our Pitch Training Program.
How good would it be to communicate what you do, whether physically in person or online in your messaging and the audience immediately want to take action?
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